Benarkah kuasa ‘pempengaruh’ kian kendur di media sosial?
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Pengguna Berdaftar
Benarkah kuasa ‘pempengaruh’ kian kendur di media sosial?
Sep 13, 2023 | 5:30 AM
Benarkah kuasa ‘pempengaruh’ kian kendur di media sosial?
Dapatkan artikel iniuntuk diterbitkan semula
PENULIS: Hanim Mohd Saleh, Editor Bersekutu (Kolumnis Kanan) Berita Harian/Berita Minggu - Foto BH oleh NUR DIYANA TAHA
Pengaruh selebriti telah menjadi bahagian penting dalam strategi pemasaran syarikat-syarikat besar sejak berzaman-zaman, bahkan sejak sebelum kehadiran sosial media dalam dunia digital.
Bahkan, selebriti berjiwa usahawan mampu melangkah jauh apabila menggunakan jenama mereka untuk melancarkan produk-produk keluaran sendiri.
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